Our services

We can either work for you to help you understand your customers’ underlying needs, or we can work with you to set up an empathic innovation strategy that supports your company’s innovation efforts. Each of our services are developed together with our clients and individually tailored to meet their needs.

The customer insights we uncover look like nothing you’ve seen before! Forget about never ending surveys: we start with people. Through in-depth qualitative interviews, observations and on-site ethnographic research, we uncover the underlying needs and behaviors of your users to guide the successful deployment of new products, services or business models.

Problem

You do not know who are your customers and what they want.

Approach

End-to-end service: customer insight research design; field work (in-depth and spontaneous interviews; on-site observations; service testing); analysis of findings & delivery of results

Potential outcomes

- Identification of user behaviors and underlying needs through personas/archetypes development

- Customer journeys to visually map the story of the customer’s experience (from initial contact, through the process of engagement into a long-term relationship) and identify key interactions, existing gaps, pain points and opportunities

We speed up your team’s decision-making process by bringing your concept/idea to the next level. Through the early, quick and ‘dirty’ development of a prototype, together we test and refine your new concept directly in the field. By engaging with the various stakeholders from your ecosystem, valuable feedback is generated to enable the successful launch (of your final solution) into the market.

Problem

You waste time and resources in endless debates on ideas that eventually do not add any value to your customers nor to your service offering.

Approach

- 5-day Sprint acceleration program to support your team in successfully validating your idea through ideation, rapid prototyping and testing

- User testing: Through a co-creation session, we help you refine your prototype and test it on the field with potential users to collect feedback, validate the key functionalities and incorporate them into new iterations to finalize your product

Potential outcomes

- Quick validation of ideas and acceleration of the decision-making process towards market entry/launch

- Viable action plan to launch your product or service in the market

We’ll show you the tools and methods of human centered innovation to help you unleash a creative dexterity and promote an innovative culture within your organization. During these sessions, participants explore and share valuable skills outside their expertise through agile and collaborative teamwork.

Problem

You struggle to unlock the creative potential of your best people and want to support them in increasing their ability to innovate.

Approach

Hands-on sessions based on agile methodologies such as Design Thinking where participants are guided through knowledge inputs, facilitated group work and pitching for feedback.

Potential outcomes

Employees equipped with the mindset and tools necessary for integrating Human-Centered innovation into their daily work and practices.

Radical innovation is a complex, lengthy and risky process and its successful implementation usually presupposes the existence of a solid organizational structure that promotes an open environment of change and incentivizes risk-taking. Through a series of in-house studies, hands-on sessions and co-creation exercises, we draw an innovation roadmap with actionable steps for your organization.

Problem

You struggle to navigate the fuzzy front-end of the innovation process and need to establish the organizational roadmap to create a self-sustained innovative environment.

Approach

Multi-step process that includes the following milestones:

- Together with the steering team, design an in-house study to assess your innovation capabilities

- Through hands-on sessions, we explore what are the drivers behind a collaborative and human-centered innovation, as well as its possible bottlenecks

- Co-create and draw out a strategic roadmap with actionable steps to build your internal innovation capabilities

Potential outcomes

Co-designed roadmap to re-think your structures, processes or/and physical space to boost multi-disciplinary innovation inside your organization.

Thanks to the human centered innovation Lab in collaboration with ETH Zurich, you can tap in our network of experts to learn more about the latest research on innovation methods and disrupting trends of your industry.

Problem

Your organization wants to explore new markets, acquire different perspectives or better understand state of the art innovation methods and tools, but does not hold the resources and capabilities to do so.

Approach

Student-led projects to tackle a relevant challenge that you, as a project partner organization, currently face.

Potential outcomes

- Conceptual solution to the area of exploration in the form of functional prototypes and final report documenting the students' work process and final concept

- Academic review, experimentation and analysis of state of the art innovation tools and methods

The customer insights we uncover look like nothing you’ve seen before! Forget about never ending surveys: we start with people. Through in-depth qualitative interviews, observations and on-site ethnographic research, we uncover the underlying needs and behaviors of your users to guide the successful deployment of new products, services or business models.

Problem

You do not know who are your customers and what they want.

Approach

End-to-end service: customer insight research design; field work (in-depth and spontaneous interviews; on-site observations; service testing); analysis of findings & delivery of results

Potential outcomes

- Identification of user behaviors and underlying needs through personas/archetypes development

- Customer journeys to visually map the story of the customer’s experience (from initial contact, through the process of engagement into a long-term relationship) and identify key interactions, existing gaps, pain points and opportunities

We speed up your team’s decision-making process by bringing your concept/idea to the next level. Through the early, quick and ‘dirty’ development of a prototype, together we test and refine your new concept directly in the field. By engaging with the various stakeholders from your ecosystem, valuable feedback is generated to enable the successful launch (of your final solution) into the market.

Problem

You waste time and resources in endless debates on ideas that eventually do not add any value to your customers nor to your service offering.

Approach

- 5-day Sprint acceleration program to support your team in successfully validating your idea through ideation, rapid prototyping and testing

- User testing: Through a co-creation session, we help you refine your prototype and test it on the field with potential users to collect feedback, validate the key functionalities and incorporate them into new iterations to finalize your product

Potential outcomes

- Quick validation of ideas and acceleration of the decision-making process towards market entry/launch

- Viable action plan to launch your product or service in the market

We’ll show you the tools and methods of human centered innovation to help you unleash a creative dexterity and promote an innovative culture within your organization. During these sessions, participants explore and share valuable skills outside their expertise through agile and collaborative teamwork.

Problem

You struggle to unlock the creative potential of your best people and want to support them in increasing their ability to innovate.

Approach

Hands-on sessions based on agile methodologies such as Design Thinking where participants are guided through knowledge inputs, facilitated group work and pitching for feedback.

Potential outcomes

Employees equipped with the mindset and tools necessary for integrating Human-Centered innovation into their daily work and practices.

Radical innovation is a complex, lengthy and risky process and its successful implementation usually presupposes the existence of a solid organizational structure that promotes an open environment of change and incentivizes risk-taking. Through a series of in-house studies, hands-on sessions and co-creation exercises, we draw an innovation roadmap with actionable steps for your organization.

Problem

You struggle to navigate the fuzzy front-end of the innovation process and need to establish the organizational roadmap to create a self-sustained innovative environment.

Approach

Multi-step process that includes the following milestones:

- Together with the steering team, design an in-house study to assess your innovation capabilities

- Through hands-on sessions, we explore what are the drivers behind a collaborative and human-centered innovation, as well as its possible bottlenecks

- Co-create and draw out a strategic roadmap with actionable steps to build your internal innovation capabilities

Potential outcomes

Co-designed roadmap to re-think your structures, processes or/and physical space to boost multi-disciplinary innovation inside your organization.

Thanks to the human centered innovation Lab in collaboration with ETH Zurich, you can tap in our network of experts to learn more about the latest research on innovation methods and disrupting trends of your industry.

Problem

Your organization wants to explore new markets, acquire different perspectives or better understand state of the art innovation methods and tools, but does not hold the resources and capabilities to do so.

Approach

Student-led projects to tackle a relevant challenge that you, as a project partner organization, currently face.

Potential outcomes

- Conceptual solution to the area of exploration in the form of functional prototypes and final report documenting the students' work process and final concept

- Academic review, experimentation and analysis of state of the art innovation tools and methods

Our Process

From challenge definition to solution implementation, using a human-centered approach we provide advisory services for organizations seeking to innovate

CHALLENGE

SOLUTION

Empathize

Gather insights by empathizing with users and understanding what are the most pressing needs and drivers of their behaviors

Define

Analysis of gathered information and synthesis of findings to define an actionable problem statement to solve

Ideate

Generate unconventional solutions by combining customer insights and conducting creative brainstorming sessions

Test

Creation of quick and tangible prototypes to solicit feedback, test, validate and refine ideas with the users

CHALLENGE

Empathize

Gather insights by empathizing with users and understanding what are the most pressing needs and drivers of their behaviors

Define

Analysis of gathered information and synthesis of findings to define an actionable problem statement to solve

Ideate

Generate unconventional solutions by combining customer insights and conducting creative brainstorming sessions

Test

Creation of quick and tangible prototypes to solicit feedback, test, validate and refine ideas with the users

SOLUTION

OUR TOOLS

We combine the latest methods from design, engineering, the humanities and social sciences to constantly integrate the needs of people, the possibilities of technology and the requirements of business in our processes and tools. This dynamic capability is at the core of innovation and we pride ourselves of practicing what we preach.

Order the whole Method Kit here
Learn more

OUR TOOLS

We combine the latest methods from design, engineering, the humanities and social sciences to constantly integrate the needs of people, the possibilities of technology and the requirements of business in our processes and tools. This dynamic capability is at the core of innovation and we pride ourselves of practicing what we preach.

Order the whole Method Kit here
Learn more

Our Method Kits provide a step-by-step guide to uncap your creative potential, while putting users at the heart of your design process

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Get in touch
with Linda :

Get in touch with Linda :

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Get in touch
with Linda :

Get in touch with Linda :