The team

Our team is composed from a variety of backgrounds and areas of interest, because we believe creativity does not happen in isolation, but is sparked at the intersection where people with different knowledge meet.

Originated from ETH, we are a dynamic, multidisciplinary team that combines expertise with a passion for creativity and innovation

Linda Armbuster

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Linda Armbuster

Partner

Linda holds a M.A. in Strategic Design from the design akademie berlin. As a trained Design Thinker from the Potsdam and Stanford d.school, co-founder of Spark Works and lecturer at the ETHZ, she builds and leads research and training programs in the private and public sector, blending methods grounded in human-centered design to inform and inspire insight-driven innovation.

Stefano Brusoni

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Stefano Brusoni

Partner

Stefano joined ETH as a professor after obtaining a DPhil in Science and Technology Studies at the University of Sussex. As coordinator of the Chair of Technology and Innovation Management and partner at Spark Works, he focuses on understanding how organisations and individuals learn to introduce innovations in a routine way, applying methodologies that range from qualitative methods to neuro-scientific techniques.

Daniella Laureiro

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Daniella Laureiro

Senior Consultant

Daniella holds a Ph.D. in Management (Strategy and Innovation) from Bocconi University. Her work at the ETH combines theories and findings from neurosciences and psychology to understand creativity, decision-making, learning and problem-solving in managers, entrepreneurs and innovative leaders and their organizations. Prior to entering academia, she worked as a researcher and a businesses and government consultant in Latin America.

Michael Augsburger

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Michael Augsburger

Business Associate

Michael is finishing a M.Sc. in Environmental Systems and Policy at ETHZ. His research focuses on the use of human-centered innovation processes for policy design. Believing in the benefits of interdisciplinary work, he has experience in coaching student teams to develop and push forward their own innovation projects. At Spark Works, he supports our team in the execution of agile work sessions with our clients through workshop assistance and facilitation.

Giada Baldessarelli

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Giada Baldessarelli

Giada is a PhD candidate and instructor at EPFL. Her research focuses on how creativity emerges routinely during interorganizational collaborative projects. As part of her PhD program, Giada was a visiting researcher at Stanford University and conducted field research at a leading design firm in Silicon Valley. Before joining EPFL, she studied Management and Production Engineering at Politecnico di Milano and worked as Business Analyst for Accenture Strategy.

Alan Cabello

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Alan Cabello

Partner

Alan holds a PhD from EPFL focused on human-centered innovation processes, having been a Visiting Researcher at Stanford’s d.school and a participant at Potsdam HPI’s d.school. He also holds a M.Sc. in Management and a Dip.Eng. in Mechatronics. He is a co-founder of Spark Works, leads innovation efforts at Allianz, sits on the board of a couple of start-ups and lectures at ETHZ.

Alice Repetti

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Alice Repetti

Business Associate

As a visiting MBA student at the George Washington University, strategy consultant at Spark Works and lecturer at the ETHZ, Alice has experience in designing research projects and facilitating training programs using collaborative and agile techniques. Her ambition is to explore how technology, innovation and design can be integrated into effective strategies.

Lilian Hörler

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Lilian Hörler

Design Associate

As a skilled Designer with a Bachelor in Graphic Design from the Hochschule Luzern Design & Kunst, Lilian develops the internal visual communication at Spark Works. Additionally, she is a trained Design Thinker from the ETHZ. She enjoys working and experimenting with different design methods to find new, effective ways to communicate.

Bettina Stoob

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Bettina Stoob

Senior Consultant

Bettina holds a diploma in economics from WWU Münster. She made her career in the consulting and Financial Services industry (mostly Deutsche Bank and Allianz). From various management positions in finance, product development and innovation management she initiated and completed change. At Spark Works, Bettina’s passion is the interplay between leadership, organization and innovation of organizations.

Lucía Martínez

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Lucía Martínez

Social Media & Marketing

Lucia is finishing her study in Marketing and International Sales at Zealand Institute of Business and Technology in Denmark. She likes to define Marketing as «an inaccurate science in constant change» and that’s what strives her to always be up to date with new trends in the social media and communication world. At Spark Works, she supports us in our social media sites management and promotion.

Sonja Förster

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Sonja Förster

Consultant

Sonja holds a Master degree in Mechanical Engineering and Business Administration. Not being able to side with one or the other community, she has since been working at the intersect trying to reveal the constructive forces of crossdisciplinary team work. In her PhD, she studied how teams in new product development use Design Thinking to overcome coercive aspects of routinization.

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Get in touch
with Linda :

Get in touch with Linda :

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Get in touch
with Linda :

Get in touch with Linda :